Audience Research Focus Groups

Audience Research Focus Groups

A brief introduction to what the focus group involved
A list of key quotes from the focus group recording (you don't need to identify who said each quote and using bullet points is fine)
What you learned from the discussion and how this will impact on your final product. Particularly important is any changes you plan to make as a result of audience feedback.
A detailed breakdown of the target audience for your film now you have completed some audience research: gender, age, social class, education/employment, race/ethnicity, psychographics etc.

The focus group was a feedback session between the members that are in the production of our film "Out Of Mind" and the other peers in the classroom. We as the producers of our film explained our film pitch to our peers and from this we got feedback which would help us improve our film and vice versa. The feedback involved questions being asked to us based on what we revealed to our colleagues which allowed us to identify our areas of improvement and contemplate on some of the opinions that were brought up. 

As a group we changed our initial narrative as a result of a brief discussion with our teacher telling us "the whole narrative is in the 3 minutes and the 30 minute narrative may not be as interesting because non of the main ideas were in there and it would be confusing," and our uncertainty of whether or not to stick with this narrative. Our initial clip was to have two story-lines based on two separate people that come together based on their experience which makes them intertwine. The first story-line was to have a black female have a white baby and as a result of this people kidnap her and take her baby and she goes on a search to find her child. Also, her partner breaks up with her as a result to him thinking that she was cheating on him because of the race of her baby. The second storytelling was to have a female lose her parents as a result to them being run over and her becoming mentally unstable. The two would have come together as friends based on their experience throughout the narrative. Only until the end, our film would have shown a flashback on how they became friends (this being that the female that has the child's partner, in his rage, after the birth of his child runs over the other females parents) and this is the part of the film we would have based our 3 minute clip on. From this, we decided to change our film idea instead of developing it as the 30 minute narrative of our initial film would not have made sense to the audience and would have been slightly cliche. 


Our new narrative therefore is what we felt more confident with and focused on. A few of the key quotes that were suggested in the focus group were: 

• "Where and how were we planning to film the car crash?"
• "What would the lighting be like?" 
• "Would most of the 3 minutes be flashbacks?"
• "Would it be better making the opening 3 minutes instead of the ending 3 minutes?
• "If we make the last 3 minutes how will be communicate the main character?"
• "Do we think we'll be able to fit all the scenes in that 3 minutes?"
• "Do we want to make the first, middle or ending 3 minutes?"

From this discussion we developed our film around these ideas as we as a team thought that this would develop our 3 minute clip and make it more understandable to the audience and also more easy for us to construct. Instead of trying to visually construct a car crash we developed this by firstly basing it in a hospital room with the noises of the crash against a black screen and then showing our protagonist in a hospital room. From the rules and legislation's of filming in a hospital we then decided to change this to a close up of her eyes and noises of a car crash and then showing her leaving the hospital entrance. Another thing we developed based on the audience feedback was the section of our film that we were going to record. Instead of recording the ending of the film, we decided to record the beginning so that the audience would have a better understanding of what is happening as if we constructed the ending of the film, the narrative may be misunderstood. Baring in mind the feedback of us being able to fit all the scenes in the 3 minutes, we decided to minimise some of the script and the events to ensure that our film does not go over the maximum time allowed. 


DEMOGRAPHICS

Our target audience for our film "Out Of Mind" would mostly be aged 12 - 28 year's olds as it had been made evident that that this particular age group would be more attracted to the genre of mystery, thriller and Sci-Fi. In addition to this, it is also proven that most "15-24 year olds made up the largest proportion of the UK cinema audience, at 31%."  (http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-audiences-2015-11.pdf)  and as we aim for our film to reach as much as an audience as possible, we investigated on a close scale what to add in our film so that it would be able to reach a wider audience and not appeal to a particularly small age group even though it may appeal to more of a female audience than a male audience.
From our film idea, we interpreted that the main audience is most likely to be female as there are variables in our film that may not be as attractive to a male audience. These things include our film production not being action saturated or having any sexual references, this therefore, showed us that our film would appeal to more of a female audience. Also, taking into consideration that there is more of an emotional storyline based upon the breaking of relationships and the forming of friendships which is more likely to impact a female rather than a male. 
We aim "Out Of Mind" to be accessible for all social classes and ethnicities. This is because as this is a 30 minute film and will be shot over a course of locations and include a range of different people, this versatility in our film would mirror our potential target audience, making sure that it appeals to a range of people regardless of their social class or ethnicity as our two main characters are going to be of different races, including their friends. Also, as this is a low-end budgeted film, the income of the audience would not be as dependable because our film would be very affordable.
The geographical location of our audience is most likely to be based in the United Kingdom as this is a British film production and also is more of a niche project meaning that this would not appeal to perhaps an audience in China.
The values, attitudes and lifestyle of our audience is most likely to be more of an experiencer (They have a lot of energy, which they pour into physical exercise and social activities) as when consumers watch a film, they are more likely to watch it with another person therefore showing that this type of project is most likely to be viewed be experiencers as they indulge in social gatherings. 

PSYCHOGRAPHICS

Explorers are most likely to be the psychographic group that our audience belong to. This being that they:

• Seek discovery
• Adapt the characteristics of energy, individualism, and experience.
• They values difference and adventure. 
• Brand choice highlights satisfaction, and instant effect. 
• They are the first to try new brands.
• Most likely to be younger demographics - students. 

Our film "Out Of Mind" would appeal to a range of these characteristics as it includes mystery which will reach the satisfaction of the consumers as it is something new on the market of films, appeals to quite a young age of people and watching a new film would enhance their experiences.

Schedule For Film

Schedule

During week 9/01/17

Filming at Sophie's house - Conversation with MUM - Location: Sophie's House. - INT.

Saturday 14/01/17

Filming of Sophie getting on bus and getting food - Location: On the way to Ealing. - DAY.

Filming of Sophie approaching friends - Location: Walpole Park - DAY. 
Filming of Sophie and Daniel's conversation - Location: Walpole Park - DUSK.

During week 16/01/17

Filming outside of hospital - Sophie walking out and walking home - DAY.

During week 23/01/17

Editing of footage - Location: School - INT.

During week 6/02/17

Re-film any footage improvements/missing footage - Location Walpole Park/Sophie house. - DAY/INT.

During week 13/02/17

Edit re-filmed footage - Location: School -INT. 

Film Pitch

Film Pitch

MEST2 Film Pitch

Title and tagline:
Out of Mind

Topic from brief (e.g. Modern-noir, Urban Life etc.):
The Secret & Friendship 

Genre (and sub-genre if applicable):
Mystery, Science fiction, thriller. 

Logline – one sentence that sums up the film and hooks people in (25 words or fewer):
Imagine waking up one day to discover you are no longer a memory of the people you love. Meet Natalie.  

Other successful films that are similar to yours:
I Am Legend, 28 Days Later, The Vow 

Narrative structure for full 30-minute film – what happens and in what order (max 100 words):

Natalie wakes up from a coma and discovers that no one remembers her. As like others in the same situation, when suffering a tragic accident, as though they have actually died, they are erased from their loved ones' memory. She makes a companion with someone who is in the same situation and they help each other through their loss. However, towards the end of the film they both encounter a tragic accident and are erased from each others memory. Leaving the hospital at the same time and sitting at the same bus stop, they are unaware of their previous friendship. 

Main protagonist, their desires, the conflicts they encounter etc.:
Natalie - Sophie
Desires - People to remember her. 

Conflicts - With her mother and her friends.

Other characters and their role/audience appeal:
Natalie - Sophie
Moses - Daniel
Tim - Ratna
Demi - Rayelle

Target audience for your film (age, gender, social class, interests etc.):
Age - Teenagers, adults, older children.
Gender - More of a female audience.
Social class - All social classes. 

Ethnicity - All ethnicities. 

Interests - Solving mysteries, Into Sci-fi.

The three-minute extract you will make and where it would appear in the film:
The opening scene is the extract we are going to make.

This would appear at the start of the film and will include Natalie realising that her loved ones do not remember her. As a result of her old friend Moses being in the same situation, the explains to her what has happened. 

Preliminary Task - Evaluation

Preliminary Task - Evaluation 

Your evaluation needs to include the following:
Your preliminary exercise video embedded from YouTube.
Clear reference to the preliminary exercise brief, your planning process, how your script/storyboard/shot list helped create the final product and what you would do differently next time in terms of pre-production.
Detailed analysis of the strengths and weaknesses of your film. This is a good opportunity to demonstrate your close-textual analysis skills - breaking down the clip shot-by-shot to discuss the impact on the audience.
Confident use of media language, particularly film language, showing clear understanding of the key concepts of Media Studies (MIGRAIN)

The brief for the preliminary exercise was to film and edit a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she/he then exchanges a couple of lines of dialogue. 
This task should demonstrate match on action, shot/reverse shot and the 180-degree rule.

The planning process for this was first to construct a storyboard, script and shot list which was all made towards the end product. As a group (Sophie, Daniel and I) we were able to split these tasks between each other therefore leading me to be in charge of the narrative and script, Sophie being in charge of the shotlist and storyboard and Daniel focusing on editing when the production of the video was finished. This allowed us to be focused on particular things full heartedly instead of having the strain on one particular person and also made sure that we were all part of the production. After the script and shotlist were produced, we notified each-other so that each could have a general idea of how the task would be produced which lead to no confusion on Friday meaning that we would all be able to go ahead and film. This was a beneficial planning process as this made us have a very clear understanding of the production of the video. 
There were multiple strengths and weaknesses in this video, a few strengths was that there was a good narrative, camera movement, sound effects and music made the video interesting and held suspense throughout the video. Also, the things like good match on action, dialogue, lighting and action shots contributed to the strengths of the video as this made our video have a clear understanding of what is happening. This made our video look realistic and gave the video interest. However, there were a few weaknesses like the focus of the camera at the point of my face and also where the wallet is picked up. The focus here was on the radiator which could make it seem like there was a storyline based around it. Also, we could have filmed a bit more to give the video a more of a continuous film to make it seem more realistic and give it a sense of edge. In addition to this, the push into the room unintentionally gave the video humour which automatically made the audience not take the video that serious and therefore not reaching the aim of the video. These things however is something that will be focused on in the real production so that these mistakes are not made which would therefore give the video more professionalism. 

Film Language Test Learner Response

Learner Response

Your learner response task is as follows:
1) Read your feedback carefully and look at the mark and grade you achieved.
2) Read this mark scheme, grade boundaries and suggested content document. How many marks were you away from the next grade up? How much of the suggested content did you include in your answers?
3) Create a blogpost called 'Film Language test learner response'
4) Type up your feedback word-for-word (you don't have to put the mark and grade if you don't want to).
5) Re-write your weakest question on your blog. This re-write should be aiming for 12/12 marks using all the suggested content in the mark scheme. Re-watch the clip above and make dedicated reference to specific aspects of the sequence.

From the next grade up I was: 3 marks away.

WWW - This starts brilliantly and is solid throughout. We now need to develop the consistency and technique to match the top level response to Q1 throughout the exam. 

EBI - Basic one: ALWAYS clearly label each question in an exam. 

       - Each of the depth to later answers, hence stuck at level 2 (6/12). Also a little 

        repetitive in terms of mystery. 

       -Need to incorporate media theory to reach the higher levels and also this exam           needed more discussion of genre.

       -Written English becomes weaker towards the end so consistency and stamina is         something to work on. 

LR - Editing question. 

How is editing used to create drama and tension in the opening scene? (12 marks) 

Editing is used to create drama and tension in the opening scene through the first use of continuity editing where the matches are lit and Keiton lights his cigarette using them. This evokes a feeling of curiosity in the audience as the first scene is a close-up of matches catching fire but there is uncertainty of what this is leading to or who lit the matches. Continuity editing is then used where it shows the fuel leaking and makes the audience link the matches and the fuel leaking which then leads to the conclusion that the matches are going to be used to ignite the fuel. This leads to their being drama and tension as the audience's suspicions of this are waiting to proven. The straight cuts used when the fire ignites the fuel and the trail of flame is leading up to the tank, creates tension and drama as this prolongs the consequence of the fuel spreading but this is interrupted by transition into a jump cut of the liquid falling on the fuel. The slow pace of the camera moving towards where it came from also creates tension and drama as the audience is waiting to see what is was and when the person is revealed and there is a straight cut back to Keiton's reaction, there is a sense of tension as this illustrates that Keiton and the person know each other and makes the audience wonder who he is and what his purpose is. 

The straight cuts into close ups of the person walking towards Keiton also creates drama and tension as the audience can not see the person's face and makes them suspicious of who it is. The editing used when the person lights the lighter and slowly raises it towards his face creates drama and tension as the audience relate this back to the event of Keiton using the matches to light the fuel and think that the person is going to do the same. The straight cuts used where they are conversing also builds tension as it is not clear what the conversation is leading to or whether the person will help Keiton or not. From the straight cuts being used it can show that the conversation that they are having is very serious and as the cuts are straight, so are the characters actions and therefore creates drama as the audience know that something is going to happen but do not know what. The continuity editing used where the gun in the persons hand is shown and then Keiton is shown creates tension as the audience automatically think that the person is going to shoot Keiton and as the gun rises and the gun shot is heard, shock and drama is created as the person does shoot Keiton. 

Editing is also used to create drama and tension in the opening scene as the straight cuts in the montage of several sceneries shown clarifies to the viewer where this event has happened but also creates tension and drama as this is not allowing the audience to see what the effects were of the gun going off. The slow pace of the cut into the person dropping the cigarette onto the fuel builds tension and the transition when zooming into the rope symbolises the ending of someone's life and creates drama as the fire spreading is not being shown. The use of continuity editing after this of the fire progressing along the trail of fuel, the person fleeing the scene and then the fire crossing over dead bodies creates drama as it all relates to the idea of what is going to happen next, an explosion, and builds tension as the audience are waiting for this lead up to conclude. The transition from hearing the explosion and the rope lighting up and then seeing the actual explosion happen creates drama as the explosion is not shown straight away but is shown shortly after which makes the audience tense as they know who is inside of the building that has just exploded - Keiton. 

Boyz N The Hood Review

Boyz N The Hood Review

 Write your own original 300 word review of the film.

This coming of age drama is set in South Central Los Angles and explores the effects that the undeveloped black community has on three young African-American friends since childhood and the journey they go through growing up where seeing at dead body in the street is a normality. There is then a focus on their current experiences. Tre has a satisfactory upbringing with both parents where his knowledgeable father disciplines him on the morals and concepts of life whereas half-brothers Doughboy and Ricky are children of a single mother and suffer inadequacies through their advancing years, however, they adapt completely contrasting lifestyles. On judgement of their names, it is prominent what traits each develop; Doughboy incorporates a lifestyle of violence, gangs and alcohol whereas Ricky undergoes a lifestyle of pursing his dreams of being an American footballer and receiving an education although being a young Dad. Tre and Ricky both apply for college and take the first step by sitting the SATs which dictates their future. Both men put dedication into this as they have different goals. Tre's motivation is his desire for an education and the influential feminine raft of his girlfriend Brandi who contributes to his wisdom on belief and patience and Ricky's provocation is his childhood dream of being an American Footballer and getting that all important scholarship. They both retain different personalities, to their advantage, from their friends in their community but as part of living in the area that they do, they encounter numerous battles with society's implements on women, gang members, police and violence. As easy as the process may be of waiting for college SATs results, South Central Los Angles chain them into events that makes it formidable for the young pair who face overwhelming complications in this period of time. 

Script for Preliminary exercise

 Cast

Subs: Rayelle

Carys: Sophie

Maurice: Daniel

Intro:

It is a normal day in England, Subs is listening to music and has thoughts about minding her own business. She walks home everyday from dance class at 12:30pm and takes the shortcut to reach her destination. Every time she walks home she comes across a group of boys that stand in the same place and watch her but she thinks nothing of it.


Subs is walking home. 

Subs: (Thoughts) People that spend time looking for faults in others should spend time correcting their own. My life. My choice. My Mistakes. My lessons. Not your business. Let people do what they need to do to make them happy. Mind your own business and do what you need to make you happy.

Subs walks past the boys and finds the wallet on the floor.

Subs: (Turning to the group of boys and holding up the wallet) Any of you lots? 

The boys shake their head.

Subs shrugs her shoulders, walks around the corner and opens the wallet. 

Subs: (looking through wallet) Hmm, Mr James Matthews (Picks out money and puts it in pocket) I'll have that. 

Someones feet are shown walking behind Subs and a bag is put over her head. She tries to fight the person but they strongly hold her. 

Subs: (Fighting and screaming) Let go of me. HELP! HELP ME!

Person is walking Subs into a building and towards a room.The person sits Subs down and exits the room. Another person (Carys) removes the bag from Subs's head and puts her hand on Subs's shoulder.

Subs: (Disorientated and goes to attack the person) What did you... Carys? 

Carys: Subs? 

Subs: What are you doing here? What's going on? Why am i here? Why are you here? Why... 

Carys: (Interrupting Subs) Woah Woah slow down. I'll explain everything to you. 

Carys takes a seat. 

Carys: We've been taken by a group of guys. They've been watching people like us, girls, and waiting to take us. 

Subs: Why do they need us? 

Carys: They want us to be a part of something. Something dark. I hate to tell you this but we belong to them now. We have to make them money by scamming boys. Pretending we're in love with them, use them for their money and then leave them. 

Subs: What? Who are "them"? 

Carys: Haven't you seen them? Those boys. Everyday they stand by the shops looking at girls and seeing if they have potential. They trap people like us by throwing a wallet on the floor and anyone that picks it up and takes the money, they take them to be a part of the clan.

Subs: These people are corrupted, who would do something like this? (Panicking) oooo i knew i should have just put the wallet down, my mum taught me better than this, why did i have to be so stupid and pick it up, i knew i shouldn't have... 

Carys: Calm down, he will let you go once you make him enough money. 

Subs: Who? 

Carys: Maurice. 

Subs notices someone standing by the door.

Subs : (Whispering) Who's that? 

The person opens the door and walks towards the girls. Their identity is hidden and only the back of them is being seen. The girls faces are frightful. The person takes off their hood and their identity is revealed. It is Maurice. 

Maurice: Now you both listen to me and do as i say. I need you girls to do a job for me.  

The girls are left in fear.